Privacy Policy

Guide-in-China (hereinafter referred to as "we") attaches great importance to customers’ privacy and for this reason we have developed the Privacy Policy to explicitly state how we collect, use, maintain and disclose information collected from users of our website (hereinafter referred to as "you") Should you have any questions with respect to the use of your personal data, please contact us via e-mail at, and we will be pleased to provide assistance.

We reserve the right to update this Privacy Policy at any time and we encourage you to periodically review the statements to stay informed of our updates. We are committed to your privacy. Please review the following statements carefully to learn more about our private policy.


1.What information do we collect?

A:Personal Information

We may collect your personally identifiable information (including but not limited to name, gender, age, phone number, email address, location, purchase and payment details, IP addresses and cookie identifier) from you or various other sources which include, but not limited to, your access to our website, registration on the website, order placing and interaction with us through other activities, services, functions or resources provided on our website.

B:Other Information

Cookies and other session tools may automatically store some of your information, for example, your shopping cart information, IP address, shopping history, etc. The information is used to enhance your customer experience with us. Furthermore, please note that your activities may be logged when you use our services or browse contents of our website.

 We do not routinely associate this information with other data concerning the user that would make his/her identification possible. However, we reserve the right to use IP address to identify any user who violates our Terms and Conditions of Use and/or constitutes a threat to our services, website or other users.

2.How do we use your information?

We use the Personal Information provided by you in accordance with this Privacy Policy to improve your customer experience. Please kindly note, in the absence of any notice to the contrary, providing you with products/services that are related to your purchasing history/browsing behaviour is our sole legitimate interest. Additionally, we may process the Personal Information when monitoring your interaction with our website service for compliance with contractual obligation to ensure the secure operation of website infrastructure.

We generally collect and use the information provided to us for the following purposes:

  • To display customized and personalized advertising and content in order to match your preferred interest
  • To tailor and enhance our properties for better user experience
  • To satisfy your requests for our services
  • To send you information regarding the topics deemed to be of interest to you
  • To inform you of the latest developments and features on our services
  • To enter you in our sweepstakes upon your request and to award prizes to you in the case that you win
  • To operate, maintain, and improve our properties and services
  • To communicate with you, including responding to your communications with us and other communications in respect of your registration or use of our services.
  • To conduct research, keep record and report relevant issues and results
  • To monitor our properties and services for compliance with our Terms and Conditions of Use.

 We process your Personal Information to comply with legal obligations and/or use your Personal Information for options provided by law. We reserve the right to anonymize the collected Personal Information and to use such anonymized information. Only when the data is processed anonymized will we use the data beyond the scope of this policy.

We may process your Personal Information for other purposes that are not mentioned herein, but are compatible with the original purpose for which you provided information. To enable this, we ensure that association between the context, purpose, and nature of Personal Information fits the circumstance of further processing. In addition, no further processing would be prejudicial to your interests and the process will be safeguarded with appropriate protection measures.

 We will notify you of any further processing and purposes.

3.To whom will we disclose your information?

We do not share your Personal Information and Other Information with strangers. In some circumstances, we may provide your Personal Information to our trusted partners in order to either enable services for you or to improve your customer journey.

For example, we share your data with 

  • Google Analytics     
  • Google AdSense
  • Amazon Associates

We only collaborate with processing partners who are capable of providing an adequate level of protection to your Personal Information. We disclose your Personal Information to third parties or public officials in compliance with legal obligations. If there is any change to your Personal Information, or if you decide to cease the use of our service, you may update, delete or deactivate it on our website. You can also send emails to our customer support personnel for assistance.

4.How do we secure your information?

We possess what we deem are appropriate security controls to protect Personal Information. Nonetheless what happens between your device and the boundary of our information infrastructure is beyond our sphere of control. We assume no liability with respect to breaches that occur beyond our control.

Whilst we make every effort to ensure the security of information and prevent security breaches, we are not able to provide any warranty to that effect. We will notify you should there be an infringement on your rights or interests and we promise to do everything we reasonably can to assist you including notifying and providing assistance to relevant authorities of data breaches.

The security of your information also relies upon you. You should be aware that many information security risks exist and for this reason, you must keep your username and password confidential and take appropriate measures to safeguard your own information.

5. How long do we retain your Personal Information?

Your Personal Information is retained by us in order to enable your continued use of services for the necessary duration to fulfill the relevant purposes as set forth in this Privacy Policy, or for other essential purposes such as complying with our legal obligations and enforcing our policies.

We strive to ensure that your Personal Information is processed within the shortest possible period for the purposes outlined in this Privacy Policy. The criteria for determining how long your Personal Information will remain on file are as follows: unless required by law specifically, we would not retain it for longer than is necessary to fulfill a legitimate business need. We will keep copies of your Personal Information in a form that permits identification only for as long as is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention duration is required by applicable law.


We do not intentionally or knowingly collect information from children (persons under the age of thirteen (13). Our services do not address anyone in this age group.

7. Third Party Websites

Our website may contain advertising or other content that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. Please note that these linked sites or services, including their content and links, are not operated by us and may change from time to time. Therefore, we assume no liability for the content and practices of the websites that link to or from our website.

Additionally, these aforementioned websites and their services employ separate and independent privacy policies and customer service policies, which indicates that browsing and interaction on any of these linked websites is governed by that website’s own terms and policies.


"Cookies", a small data string that website servers writes to user’s computer, are used by us to administer and analyze your interaction with our services, along with other technologies. We utilize these technologies to collect non-Personal Information linked to your browser for multiple purposes, including improving our provision of services, measuring and recording return visits to our Properties or our advertisers' or partners' websites, collecting and reporting statistical user information, saving your password and login information, and displaying advertising or content relevant to you and to your interests. Information about your search criteria and results, the date and time of your visit to our Properties, your connection speed and IP address may also be collected.

Third parties whose products or services are accessible or advertised via our services may also use cookies on our properties. Therefore, you are encouraged to review their privacy policies for information in regards to their information privacy practices. You have the option to reject cookies by configuring the corresponding settings on your browser. However, please note that you may not be able to access some of website’s sections and functionalities that rely on cookies if you disable them.


This Privacy Policy is not applicable to any information that we collect other than Personal Information collected through our website. This Privacy Policy does not apply to any information that you provide unsolicited to us via the website or through other means including, but not limited to, information posted to any public area of the website which includes the comments, forum, and review sections (collectively, “Public Areas”). Hence, please take careful consideration prior to disclosing any Personal Information in Public Areas. By doing so, you acknowledge that all such information is publicly accessible and we shall be free to reproduce, use, disclose, and distribute such information to others without limitation or attribution. In addition, this information may be obtained and processed by others over whom we have no control.

10.Contact Us

 If you have any question in regard to the Privacy Policy or the practices of our website, please contact us at

11.Changes to this Privacy Policy

 We reserve the right to modify the Privacy Policy from time to time without prior notice. You are advised to review this Privacy Policy periodically for any changes. Should we modify the use terms regarding Personal Information, we will inform you by posting the revised version of the Privacy Policy here on this page, sending you email notification or posting a notice on our website homepage. By continuing to use the website subsequent to such modifications, you acknowledge and accept the modified terms.